At the beginning of the year, it was predicted that global e-commerce sales will reach $5 trillion, and that number is expected to grow to $6 trillion by 2024. Because of the pandemic, a good chunk of consumers now appreciates the convenience of shopping online, and if you’re a business, it means that you should also adapt your system to cover this platform.
Aside from building an e-commerce website, you also need to integrate your shopping cart with a payment processor, so you can give your customers more options when it comes to paying for products. Now, if your business is tagged as high-risk, you will need a high risk merchant account for that.
How does shopping cart integration work?
Before you can start selling products online, you’ll need a website, a shopping cart, and a payment integration for that shopping cart. This is where a payment processor comes in where it uses an Application Programming Interface (API) that communicates with both the website and shopping cart platform to process credit card transactions seamlessly.
All you need is a website and a shopping cart, and your payment provider will take care of installing the payment integration to get you started.
How do you choose the right shopping cart integration?
Since shopping cart integration plays a crucial role in payment processing, you need to make sure that you’re choosing the right provider by looking for these important features:
- If you’re selling products online, keeping customers’ vital information safe should be a top priority. After all, customers won’t buy from a website they cannot trust. So, it’s essential to find a payment integration provider that has strong security measures in places like encryption and tokenization, aside from being PCI-compliant.
- Seamless process. Since you already have your website and shopping cart in place, you need to find a payment integration system that can blend in seamlessly with what you already have. This will help you save time, money, and resources, and avoid errors that could result to cart abandonment. You don’t want customers to leave their carts and never come back to your website just because they had one bad experience during payment.
- A good payment integration provider shouldn’t stop serving you after your system is in place. In fact, it’s vital that you have accessible customer support to make sure that if there are issues with your system, you’ll have people to take care of the problem before it affects your business.
Good quality customer support will also help to keep an eye on transactions and report any suspicious activities to protect your business against high chargebacks. You can even ask for guidance in filing a dispute to ensure that you don’t incur more losses that could hurt your business.
Payment integration is definitely a huge part of any successful e-commerce business. So, it’s vital that you choose the right partner by following these tips and getting a good understanding of how payment integration works, so you can embrace it in your system.